Embracing Risk and Growth firom Your World Within: Lessons from Eddie Pinero
The primary focus of this podcast episode revolves around the profound notion of human connection and the importance of building meaningful relationships, both with oneself and with others. In our discussion, we delve into the intricate journey of self-discovery and personal development, emphasizing the necessity of engaging in genuine conversations that transcend mere superficiality. We have the distinct pleasure of hosting Eddie Pinero, a figure whose work has inspired many and whose insights illuminate the path toward authenticity and resilience in the face of life's challenges. As we explore Eddie’s experiences, we underscore the significance of taking risks and embracing vulnerability as essential components of growth. Ultimately, this episode serves as a clarion call to our listeners, urging them to forge their own paths and to cultivate their inner strength amidst the complexities of life.
Takeaways:
- The essence of genuine human connection lies in the conversations we foster with one another.
- Engaging in meaningful work demands authenticity, devoid of hype or shortcuts.
- The journey of personal development often begins with the consumption of inspiring content.
- Surrounding oneself with individuals who exhibit a growth mindset is paramount for success.
- Life's challenges can often transform into opportunities if we shift our perspective accordingly.
- The act of reaching out to those who inspire us can yield invaluable connections and insights.
Links referenced in this episode:
Companies mentioned in this episode:
- Your World Within
- AGNS Lifestyle
Transcript
This is Adam Marburger.
Speaker A:And this is humans that build real conversations with real people, not just about what they've built in the world, but what had to be built inside them first.
Speaker A:No hype, no shortcuts.
Speaker A:Just humans doing the work.
Speaker A:Humans that build.
Speaker A:Real people.
Speaker A:Real work.
Speaker A:Welcome to another episode of Humans that Build.
Speaker A:This show's designed to share stories to help motivate, inspire, and most importantly, take action out in the world.
Speaker A:Today I've got a treat for you.
Speaker A:I've got somebody that I've looked up to for a really long time, somebody I've been connected to for a while now.
Speaker A:This gentleman is really making some things happen in the world, and I'm really excited to.
Speaker A:To share him with you guys.
Speaker A:So with that being said, welcome to the show Mr. Eddie Panero.
Speaker A:How are you today, my friend?
Speaker B:Adam.
Speaker B:What's up, man?
Speaker B:Oh, I'm great.
Speaker B:Just pumped to be here, man.
Speaker B:It feels like.
Speaker B:Yeah, we've been.
Speaker B:We've been pals for a while now.
Speaker B:I think.
Speaker B:Florida, right?
Speaker B:Lauderdale is where we link.
Speaker A:Yeah.
Speaker A:I think it's important, like, let's start here because we're just going to.
Speaker A:You know, first of all, you're.
Speaker A:You're.
Speaker A:Now you're still in Scottsdale, right?
Speaker B:Yeah, I've been here about two and a half years.
Speaker A:So you.
Speaker A:You.
Speaker A:Was it Boston down to Florida, from Florida out to Arizona.
Speaker B:Exactly.
Speaker B:Yeah.
Speaker A:Place so far?
Speaker B:I think so.
Speaker B:Like, it's.
Speaker B:It's close.
Speaker B:Every one of those places like Boston feels like family and home and Red Sox and nostalgia.
Speaker B:Right.
Speaker B:But it's like Florida's just.
Speaker B:It's easier to live there.
Speaker B:It's freaking beautiful.
Speaker B:And, you know, everything about it except the hurricanes is awesome.
Speaker B:Awesome.
Speaker B:But then Arizona, like, it's a different kind of beauty.
Speaker B:Like, I would be coming out here at a business partner at the time and be coming out maybe like once or twice a quarter and like, man, these mountains and just there's.
Speaker B:It's a different vibe.
Speaker B:You know, at some point I'm gonna, you know, be married and have kids and won't be able to just pack my.
Speaker B:And move across the country.
Speaker B:So I'm like, let's give it.
Speaker B:Let's give it a go and.
Speaker B:Yeah.
Speaker A:Great move.
Speaker B:Love it here.
Speaker A:Yeah.
Speaker A:So we.
Speaker A:We almost connected because Glenn Lundy had an event and I was talking to Glenn.
Speaker A:Glenn's like, oh, my God, can you get Eddie to come hang out and speak to my guys?
Speaker A:I'm like, I'll call him.
Speaker A:And you were leaving, I think, that day to go do this crazy, which we'll talk about here in a little bit, because it's crazy little adventure that you went on in Texas.
Speaker A:So.
Speaker A:But we almost connected.
Speaker A:But I was out in Scottsdale.
Speaker A:I was calling another buddy of mine, Dan Moore.
Speaker A:My buddy Dan Moore lives there.
Speaker A:And I'm like, I get why you live here.
Speaker A:It makes sense why people go and retire in Scottsdale.
Speaker A:It is beautiful out there.
Speaker A:I'm not sure about July if I'd want to be there.
Speaker B:Yeah, it feels like an oven.
Speaker B:It does.
Speaker A:So I want to tell a story real quick.
Speaker A:And this is something that the younger entrepreneur, the younger up and comer needs to hear, because you can find so much valuable content at no cost online if you invest time and you have consistency and you're following the right people.
Speaker A:You are what you consume, by the way.
Speaker A:Like, you are who you hang out with and you are what you consume.
Speaker A:And so several years ago, you know, I was going through, you know, Eddie, you know my story because I've shared it with you.
Speaker A:But a lot of people don't know the story.
Speaker A: But in: Speaker A:Like, it was really bad.
Speaker A:I was going through a whole lot.
Speaker A:And I would go on YouTube and find these different channels.
Speaker A:Well, this channel pops up your world within.
Speaker A:And Eddie, I didn't know who you were at the time.
Speaker A:I didn't know.
Speaker A:But I listened to a couple of your short form videos and like your voice and the music and the storytelling, it captivated me and it took me from a really dark time and it helped me get through it.
Speaker A:It's crazy to think that a YouTube channel from a guy that I've never met before could change my life.
Speaker A:Maybe at some level saved my life.
Speaker A:And then here's the lesson in this, because I'm not shy.
Speaker A:I'm like, I got to get to know this dude.
Speaker A:So I messaged you on, I think it was Instagram.
Speaker A:I was like, hey, man, I'm coming down to Florida.
Speaker A:I want to freaking meet you, man.
Speaker A:And so we got to meet in person and hang out.
Speaker A:But a lot of people are afraid to do that.
Speaker A:They're afraid of whether it's rejection or worried about somebody being too busy.
Speaker A:And here's what I found out.
Speaker A:I've done that a lot of times since then, Eddie, and the rooms that I've been in because I'm willing to raise my hand and just say, hey, you've done.
Speaker A:You've brought a lot of value in my life.
Speaker A:I want to get to Know you.
Speaker A:It's been, you know, and I'm sure you can relate to that, Eddie.
Speaker A:I mean, I'm sure there's a lot of other people like me that have reached out to you and you've blessed them as well.
Speaker B:Oh, dude, I. I couldn't.
Speaker B:Couldn't agree more.
Speaker B:I mean, that's.
Speaker B:That's what it's all about.
Speaker B:And it's like, you know, I've struggled with it but a million times, but it's like the.
Speaker B:The perceived downside is the default.
Speaker B:And to your point, it's like, what do you have to lose, right, if, like, someone says no?
Speaker B:It's the same thing, like in the dating world or approaching someone or, you know, it's like we have these horrible horror stories of things that can go wrong.
Speaker B:Worst case scenario, you lick your chops, you know, you just move on.
Speaker B:Best case scenario, to your point, you end up in rooms with people that sometimes you can't believe and, you know, creating things and being parts of things, like, that's what it's.
Speaker B:You have to take risks in life.
Speaker B:You just have to.
Speaker A:Amen.
Speaker A:Yeah, no amen.
Speaker A:Yeah.
Speaker A:Best decision.
Speaker A:I'm grateful for you.
Speaker A:So, Eddie, thanks for coming on the show.
Speaker A:And I don't.
Speaker A:I'm not one of these guys who starts off and reads awful.
Speaker A:A.
Speaker A:A long bio.
Speaker A:Like, I want your bio to come out through conversation.
Speaker A:And so I want to start with your world within.
Speaker A:And so for those that are not familiar with the YouTube channel, please follow this channel.
Speaker A:You will love it.
Speaker A:Your world within.
Speaker A:It's on YouTube.
Speaker A:Change your life.
Speaker A:But let's talk about the motivation for that.
Speaker A:Like, before your world within was there, like, what motivated you to even start the channel to begin with?
Speaker B:It's always been.
Speaker B:And it's funny because over the years, like, I. I just look back and try and think and categorize and understand.
Speaker B:And now I feel like I know what it is.
Speaker B:So it sounds like very buttoned up, but at the time, it obviously wasn't right.
Speaker B:But it's like searching for that intersection of something I love to do and something that actually helps people.
Speaker B:Like, if you can find that, you win in life generally.
Speaker B:And so it was just a series of, like, pivots and, you know, having jobs that I'm.
Speaker B:There's value here.
Speaker B:There's great people here.
Speaker B:It's not for me, though, knowing that I love to create and speak and write and just.
Speaker B:I like art and just continuously trying to share in a way that's.
Speaker B:That's meaningful, you know, and so, like, when I left the corporate world, started making music, started producing, writing for other people, taking the camera out, and then just kind of like, found solace in writing about it and sharing.
Speaker B:You know, I'm on this journey, to be honest, scared shitless.
Speaker B:And it's like, I don't have the stability.
Speaker B:I don't have these things that we crave as humans.
Speaker B:And, like, let's talk through it.
Speaker B:Let's explore that.
Speaker B:And I found a way to do that in a way that, like, fulfilled me, you know, filled my cup.
Speaker B:And also, you know, people all over the world were kind of like, yes, like, I get that.
Speaker B:I'm in a similar spot.
Speaker B:I'm not on YouTube.
Speaker B:I'm not creating.
Speaker B:But I'm a single mother or I'm an entrepreneur or I'm in grad school or whatever, and I just fell in love with that idea of taking these very human experiences and finding value in them and kind of painting a picture of what we can take from it and why it's meaningful.
Speaker B:And so many things I think we just overlook in life just because we're.
Speaker B:You know, we move so fast.
Speaker B:So that's the idea.
Speaker B:It's.
Speaker B:It's a.
Speaker B:It's a YouTube channel now, a podcast.
Speaker B:And it's funny because Spotify has actually outpaced YouTube, which is just wild.
Speaker B:But it's.
Speaker B:Yeah.
Speaker B:Stories three times a week that are just about very human things that.
Speaker A:Is it on just Spotify?
Speaker A:What channels is it on?
Speaker A:I mean, how can people find.
Speaker B:It's everywhere, like, all the podcasting platforms.
Speaker B:But I think, I would assume at this point, Spotify has just blown the other podcasting platforms out of the water.
Speaker A:Yeah.
Speaker B:Because.
Speaker B:Yeah.
Speaker B:A lot of new people coming in there.
Speaker A:Yeah.
Speaker A:So take me back in time.
Speaker A:Let's go to younger Eddie.
Speaker A:Sure.
Speaker A:You know, at what point in your life did you have revelation that you had some entrepreneurship in you?
Speaker A:You know, were you always that way or did something happen or was it someone you met or what happened in your life?
Speaker A:That said, I know I can do these things.
Speaker B:Oh, man, it's so funny.
Speaker B:It's like I have this thing in me where if I'm not aligned, I struggle.
Speaker B:If I'm doing something I don't like, it's.
Speaker B:It's the dissonance, like, hurts or if I'm around people that I feel like are not best for.
Speaker B:For me, and there's no reciprocity.
Speaker B:Like, it's like my default is get that out.
Speaker B:So I'm always looking for, you know, something that feels Good and feels aligned.
Speaker B:And I would say less than an entrepreneur.
Speaker B:I think there's a storyteller and a writer in me.
Speaker B:Like, I really do think everyone has their genius, and I just think that's it for me.
Speaker B:And if you find your thing and go all in there, that's where things explode, you know, I don't think I'm an entrepreneur in the sense that.
Speaker B:Well, I am, definitionally, but I don't think it's a strong suit.
Speaker B:You know, I have to force myself to take these risks.
Speaker B:It doesn't come natural in a lot of ways, which is great.
Speaker B:It's fine.
Speaker B:Like, I understand that, and I surround myself with people that kind of can help me where I have these blind spots and scale and grow.
Speaker B:And, you know, I. I always quote this sort of Evan Carmichael quote from way back in the day because it's a microcosm of, like, the experience, right?
Speaker B:So, like, I would put speeches on.
Speaker B:On YouTube, Put My Heart and soul into them, be so proud of them.
Speaker B:And they would just sit there and he.
Speaker B:He's looking at my channel and he's like, eddie, you know, dancing before the music plays with a thumbnail of some girl with, you know, blonde hair blowing in the wind.
Speaker B:Like, I get it.
Speaker B:It's stunning.
Speaker B:No one knows what the hell that is.
Speaker B:No one knows where to find you.
Speaker B:Like, you gotta play to win.
Speaker B:And so that's when I think of entrepreneurship.
Speaker B:Like, in this space, it's been like that slight compromise of, like, never do what you feel like you need to do.
Speaker B:Never compromise your story and your art and your message.
Speaker B:But the packaging, the marketing, like, it doesn't make sense to build something to die, you know?
Speaker B:Anyway, I say all that because it's been sort of a, you know, a push and pull in terms of the entrepreneurship side of things.
Speaker B:For sure.
Speaker A:Yeah.
Speaker A:And you're.
Speaker A:You're probably the best storyteller I've ever met.
Speaker A:So you.
Speaker A:You basically, I, you know this.
Speaker A:You know, you've talked about this, you like to tell stories that.
Speaker A:That.
Speaker A:That basically help people see the world differently.
Speaker A:So what's the why behind that?
Speaker B:I just think there's so much magic in it, and it's like some of the biggest changes, everything comes from, like, if it helps you or adds value to you, it'll help other people.
Speaker B:Right.
Speaker B:And some of the most dramatic, monumental changes in my life are not the product of, like, some crazy reinvention.
Speaker B:A lot of the time, it's like a little tweak or seeing something a little bit different.
Speaker B:Or, dude, this is not a problem.
Speaker B:This is an opportunity.
Speaker B:Or where can you find the value in this thing that most people walk away from or cringe at?
Speaker B:And so I just.
Speaker B:Those moments, like, I love capturing them and then relaying them back to help other people.
Speaker B:And what I've found is, like, I'm sure you'll relate to this.
Speaker B:It's like, we're not practical or pragmatic creatures.
Speaker B:Like, if I had an idea and this changed my life, and I wrote it all out in a checklist in a book and handed it out, okay, like, fine, like, there's a manual, there's the point, whatever.
Speaker B:But if you make someone feel it truly in their gut, they'll be more inclined to change.
Speaker B:And so that's where I sort of pull in that art piece that I really love.
Speaker B:Like, how can you effectively move people to be the best version of themselves?
Speaker B:I just love the process, dude.
Speaker B:Like, I just love it.
Speaker A:Well, I want to talk about the music part because, like, some of your magic is your storytelling is insane, but the music choices that you use that go with your.
Speaker A:These videos are just next level.
Speaker A:So where did that talent come from?
Speaker A:I mean, what, were you always in music?
Speaker A:Break that down.
Speaker A:I don't think I've ever even asked you that.
Speaker A:I'm curious.
Speaker B:Yeah, well, that's.
Speaker B:That's kind of what I left, like, when I.
Speaker B:When I left my first sort of trajectory and just was like, let's.
Speaker B:Let's just be creative and see where it goes.
Speaker B:Like, music was it songwriting?
Speaker B:And it's funny because I see the parallels.
Speaker B:Like, what is.
Speaker B:What is a three and a half minute song?
Speaker B:It's a condensed story.
Speaker B:I mean, and for the first two years, that's what my videos were.
Speaker B:They were like three, three and a half minutes.
Speaker B:And so, yeah, I just found it, like, a really moving way to express and storytell.
Speaker B:And I did for a while, would compose the background music, you know, in Pro Tools for my stuff.
Speaker B:And I realized, like, you know, it scratched an itched at the.
Speaker B:An itch at the time, but then realized, you know, if.
Speaker B:If I can find the perfect song, license it and write over it, it's just as impactful, just as magical.
Speaker B:But the.
Speaker B:Yeah, the music plays a big part.
Speaker B:And I think you realize, like, in the car, there are so many songs that I love, and I'm like, I don't even know what the hell they're saying in the chorus.
Speaker B:Right?
Speaker B:But I feel it.
Speaker B:And so, yeah, I've always made sure to find music and implement Music.
Speaker B:And it's changed too, which is really funny.
Speaker B:Like, not to get too into the nitty gritty, but like, you don't realize how you change through seasons of life.
Speaker B: Like I have: Speaker B:And now I'm like, most of the time it's, it's way mellowed out and I just, I don't know why.
Speaker B:It just feels it.
Speaker A:Maybe it's because we're getting older.
Speaker A:I don't know.
Speaker B:Yeah, just life softening you a little bit.
Speaker B:But yeah, so.
Speaker A:So I, I got an interesting question.
Speaker A:So is there like, do you have a favorite, like one or two productions that you released that kind of caught, like, what are your favorite pieces that you've done?
Speaker A:Do you have a couple, like all time favorites?
Speaker B:I do.
Speaker B:I make you proud is my favorite.
Speaker B:And I love it because I don't even think it has a hundred thousand listens.
Speaker B:Like, it's, it's kind of obscure.
Speaker B:It's like five minutes kind of lost in the catalog.
Speaker B:But it's, it just sums up the journey.
Speaker B:And so basically it's, you don't know until the end of the video.
Speaker B:But I'm, I'm writing a letter just saying like, hey, like, you're doing great and talking about these struggles and sort of the roller coaster of life.
Speaker B:And then at the end you find out I'm writing to myself and I'm promising myself, like, I'll make you proud.
Speaker B:I promise.
Speaker B:Just hang in, just keep your head down, Just keep moving forward.
Speaker B:Things are gonna work out.
Speaker B:And in a way it's like, you know, it's, it's the antithesis of motivation, which is like, you know, the whole world is yours.
Speaker B:You're accountable for everything.
Speaker B:It's your world, your agency.
Speaker B:Get up.
Speaker B:And that's a very important message.
Speaker B:Do, do, do create.
Speaker B:But I think sometimes you got to take the inverse approach and be like, look, all of that's true, but if you're not your biggest ally along the way and all you're doing is criticizing yourself and ripping yourself apart and never enough, you're screwed.
Speaker B:Right.
Speaker B:So be there for you.
Speaker B:And yeah, just sort of the other side to, let's say, the personal development.
Speaker A:I love that you've.
Speaker A:One of my favorites.
Speaker A:One of my favorites.
Speaker A:The video production was great on it.
Speaker A:This is an old one, but the last train home.
Speaker A:I've shared that with my daughters.
Speaker A:I Was in my coming home from Florida last night, and I was talking to Anna about, you know, high school.
Speaker A:She's a junior this year, and, you know, she had a few tardies and gotten a little bit of trouble last year.
Speaker A:A little bit of a disruptor.
Speaker A:And I told her, you know, you got to be careful who you run with.
Speaker A:I said, if you follow the crowd there, you will get lost in the crowd.
Speaker A:When everyone goes left, you need to go right.
Speaker A:This may not make sense today, but I can promise you that it will in that video I've actually shared with my kids just to see it.
Speaker A:But that video is awesome because everybody wants to be on the first one.
Speaker A:Everybody wants the safe existence.
Speaker A:Everybody wants comfortable, they want easy.
Speaker A:The destination they're gonna arrive.
Speaker A:But you know what the other one we don't know.
Speaker A:And in entrepreneurship and you know, we'll talk about your newest company here in a bit, but there's a lot of unknowns and it is scary and it's dark, it's confusing, but it's also very rewarding at times, you know, so that.
Speaker A:That was one.
Speaker A:I don't know if I ever told you, that's one of my favorite pieces I think you've ever delivered.
Speaker B:So that's so cool.
Speaker B:Yeah.
Speaker B:Yeah.
Speaker B:And, you know, glass half full, it's kind of funny, like, the fact that she's sort of standing out in a way or a non conformist at the point, like, so much of my adult life has been unlearning.
Speaker B:A lot of what I've learned in school where it's like, you follow the path, you do what you're told.
Speaker B:Here's the box.
Speaker B:You live in the box, and you get an A plus and all these.
Speaker B:And so, you know, again, like, I'm not advocating a wild child, obviously, but like, I think that instinct is.
Speaker B:Is good.
Speaker A:Yeah, no, I'm not.
Speaker A:I'm not gonna disagree with that.
Speaker A:I want to.
Speaker A:I want to talk about something nuts.
Speaker A:So you're.
Speaker A:By the way, full disclosure.
Speaker A:I think I told you before, I think you're crazy for what you did recently.
Speaker A:So we were gonna connect in.
Speaker A:And we were gonna connect in Scottsdale.
Speaker A:You were leaving that day to go do this insane ruck.
Speaker A:And I don't know what the average ruck is, but I don't think the average human goes 150 miles.
Speaker A:But I would like to know, first of all, A, why the hell would you do it to begin with?
Speaker A:And B, let's talk through the journey a little bit, if you don't mind.
Speaker A:Because this is.
Speaker A:This is pretty wild.
Speaker B:I mean, I love this stuff.
Speaker B:I mean, the why is like, when I have a friend, it's the dumbest, craziest things I've gotten into.
Speaker B:Have always been a buddy.
Speaker B:Just being like, I have an idea and, you know, it's just life short.
Speaker B:Sure, let's go.
Speaker B:And almost without fail, like, those are the experiences you remember.
Speaker B:Those are the peak experiences.
Speaker B:You know, life is trade offs and there's a heavy price to pay for the things that make you and define you.
Speaker B:And, you know, I just made a little video about the rock and it was like day three, I think, where I almost, you know, just walking alone through these fields in middle of nowhere Texas.
Speaker B:And I almost felt like crying because it was so overwhelming, like.
Speaker B:And I realized why I do stuff like that and why I'm pulled to do stuff like that.
Speaker B:It's like you remember who you are and you remember that life is hard, but you can be tougher.
Speaker B:And I don't think you can fake that, you know, I mean, you can show up and you can put on your game face and you can, you know, push through for sure.
Speaker B:But to truly believe it, you kind of earned that confidence.
Speaker B:And it was just like, I just felt really proud and all because my buddy was like, hey, I have a dumb idea.
Speaker B:There's a 150 mile bike race people do in two days.
Speaker B:What if we ruck it in four days and.
Speaker B:Sure, dude, let's go.
Speaker B:You know, and it was, yeah, it was, it was really incredible.
Speaker A:Yeah.
Speaker A:So how many times along the way did you want to quit or thought about it at least?
Speaker B:Well, I knew, I knew I wouldn't quit.
Speaker B:And I'm not saying that to sound tough.
Speaker B:Like, it's just like, it's just, I can't.
Speaker B:This is zero chance.
Speaker B:But I started to feel sorry for myself, which is just as bad.
Speaker B:Like probably the afternoon of day two because you just have like.
Speaker B:It's weird, right?
Speaker B:Because I've done ultras, I've run across Texas and you know, a lot of endurance stuff.
Speaker B:This is a special kind of hell because you're carrying weight, you're walking.
Speaker B:It's a slow burn.
Speaker B:It just, it has to take time necessarily, because you're not running it and you get like the chafing is what absolutely destroyed me.
Speaker A:Imagine that.
Speaker B:Oh, dude, razor blades.
Speaker B:And then your feet are blistered and you just have this like overall exhaustion just floating on above your head.
Speaker B:And you're looking at the, you know, your watch or your phone and it's like 17 miles left today.
Speaker B:And you're like, how.
Speaker B:Like, that's ridiculous.
Speaker B:But you just.
Speaker B:I mean, again, it's a testament to like, you shut your brain off.
Speaker B:You don't think about the.
Speaker B:The end because it's overwhelming.
Speaker B:And you just make little benchmarks for yourself.
Speaker B:In half a mile, I can have that Dr. Pepper, right?
Speaker B:In an hour and a half, I get to rest for 15 minutes.
Speaker B:That's gonna be incredible.
Speaker B:You create these little wins for yourself.
Speaker B:And yeah, at the end, it's funny.
Speaker B:Like, I did my best to keep it all together.
Speaker B:You know, there were people helping me with nutrition and stuff.
Speaker B:You know, I had some friends that were, you know, doing parts of it with me and, you know, just kind of encouraging everybody.
Speaker B:And then the second you cross that line, I didn't realize in the moment, but watching the footage back, like four hours of footage, it was.
Speaker B:It was wild.
Speaker B:But just seeing myself let it all go and just collapse and just openly weep and it was.
Speaker B:It was just a beautiful.
Speaker B:The beautiful moment.
Speaker B:And yeah, those are things that truly redirect your life.
Speaker B:Like, they give you just a new lens on, on everything.
Speaker A:Now, what time did you guys start in the morning?
Speaker A:And when did you guys end at night?
Speaker B:It's funny, we start.
Speaker B:We started about 7am on day one, and then every day got a little bit later and ended a little bit later to the point where like, you know, day on the 4th.
Speaker B:So on the end of day three, we got back like 3:30 in the morning and, you know, we knew day four was going to be a monster because I was crawling and it was like, well, ideally we get out at 6 or 7, but you just feel like death.
Speaker B:I'm like, I need some sleep.
Speaker B:So we ended up getting out there at like 9, I'm guessing 9:30, and went like 4 and then we finished at like 4 00am that day.
Speaker A:Yeah, I mean, that's.
Speaker A:Yeah, that's now.
Speaker A:So is there another big mountain next?
Speaker A:Like, you get a climb?
Speaker A:Everest?
Speaker A:Like, what.
Speaker A:What are you gonna do next?
Speaker B:Yeah.
Speaker B:Oh, dude, we're going in.
Speaker B:Stepping into the ultra world this year.
Speaker B:So I, I signed up for Last Man Standing in Austin.
Speaker B:My friend Matt King's putting that on and then want to do MOAB 240.
Speaker B:That's a tough one to get into, but we're going to give it our all and just.
Speaker B:Yeah, I want to step into the ultra, ultra world a little deeper.
Speaker A:That's awesome, man.
Speaker A:Well, proud of you for doing that.
Speaker A:Don't ever ask me to do that.
Speaker A:Like, if you want to go play some pickleball, shoot.
Speaker A:Want to come to my jiu jitsu academy and jump in, you know, do some grappling?
Speaker A:I'm down for that, Eddie, but I'm not walking 150 miles ever.
Speaker A:Okay, just so we're on the same page.
Speaker B:Jitsu with some ruck sacks on, you know?
Speaker A:Yeah, there we go.
Speaker A:There we go.
Speaker A:I want to talk about.
Speaker A:You got a new endeavor.
Speaker A:You've got a new endeavor.
Speaker A:Always grateful, never satisfied.
Speaker A:I freaking love the name.
Speaker A:Your apparel's awesome.
Speaker A:Got myself some gear last night.
Speaker A:I'm excited.
Speaker A:Got Sylvia some gear as well.
Speaker A:Share with us.
Speaker A:Kind of the, the beginning of that.
Speaker A:What, what made you decide to start this?
Speaker B:I just.
Speaker B:It's when you surround yourself with amazing people, like things materialize.
Speaker B:I. I really believe that.
Speaker B:And so I have one of my best friends is.
Speaker B:He's been in the apparel world forever.
Speaker B:He's worked at Adidas, like VP of goruck.
Speaker B:Now he's CEO of another athletic apparel company.
Speaker B:And he's always like, dude, if you need help, if you need help, if you need help, I'm like, okay, okay.
Speaker B:I appreciate it.
Speaker B:I'm good, I'm good, I'm good.
Speaker B:And one day I called him and I was like, you know, I would like to improve my year world within apparel.
Speaker B:And he's like, I gotcha.
Speaker B:And he's like, but I have an idea.
Speaker B:And kind of laid out something he'd been thinking about for a brand new apparel company.
Speaker B:And you know, we talk all the time about the idea of always grateful, never satisfied with where it's like, I think it's the sweet spot for life.
Speaker B:I really do.
Speaker B:Where it's like, you have to be grateful for what you have, otherwise you're always in pain.
Speaker B:Nothing's ever enough.
Speaker B:But the never satisfied part is like, life is short and beautiful and precious and human beings are capable of the miraculous.
Speaker B:So why wouldn't you push that button?
Speaker B:And so it's sort of the duality of like, dude, be thankful, but don't waste this opportunity.
Speaker B:Gratitude, opportunity.
Speaker B:And that's sort of the mantra that we go behind.
Speaker B:And essentially it's Athleisure Apparel.
Speaker B:We have the Rise collection.
Speaker B:That was our first drop.
Speaker B:And it's been such a blast, like telling that story, sharing the stuff.
Speaker B:Yeah.
Speaker B:So I'm really excited about it.
Speaker B:Excited to see where it's going.
Speaker B:I think it's gonna be the next billion dollar athletic apparel company.
Speaker B:Telling you it's going to be.
Speaker A:It's gotta Be right.
Speaker A:I love it.
Speaker A:No, I love it.
Speaker A:I'm looking forward to Sportman as well.
Speaker A:So I want to, you know, I want to talk a little bit too because I.
Speaker A:One thing that I love about having conversations with people like you is, you know, there's a, there's a younger generation out there that we get to impact.
Speaker A:I feel like, me personally, I don't know if you feel this, but I feel as an entrepreneur that has kind of got it.
Speaker A:I'm a work in progress.
Speaker A:I've made a bunch, lost a bunch, made a bunch back.
Speaker A:I've got successful.
Speaker A:My job is to give back now.
Speaker A:That's just kind of where I'm at.
Speaker A:And it's the younger generation because you talked about earlier a little bit about Ana kind of, you know, not, you know, we don't want to celebrate a wild child or against the box type of kid.
Speaker A:But then again, you know, in school you're taught to conform.
Speaker A:In school, you're taught to do this.
Speaker A:In school, you, you're told to go to college and then after college you're gonna get that house and maybe there's a white picket fence and then you're gonna have a family and then everything's gonna be great.
Speaker A:That is bs.
Speaker A:Yes, it is bs.
Speaker A:I'm not saying you shouldn't go to college.
Speaker A:I'm not saying that education's bad.
Speaker A:I think self education is better.
Speaker A:I think investing in self is the most important thing we can do.
Speaker A:But the younger generation out there needs to hear the truth.
Speaker A:And the truth is this, it is.
Speaker A:The world's not fair.
Speaker A:It doesn't discriminate.
Speaker A:It never has, it never will.
Speaker A:And the life you think, the plan you have in place, probably not gonna, there's gonna be some bumps in the road.
Speaker A:So what I always tell the younger generation is the most important thing you can do first before you do anything else, is surround yourself with a handful, five, six, seven people that reciprocate, that are like minded, that you can trust, that have your back, but that have a growth mindset.
Speaker A:If they're missing the growth mindset, that's game over for me.
Speaker A:What are your thoughts on that?
Speaker A:Like, I just want to hear you, I want to hear that kind of come from your perspective because you're all about growth.
Speaker B:Yeah, well, I think that's the most important thing, obviously.
Speaker B:And it's like, I don't mean to always point back to my story, but it's just like it's when it became real.
Speaker B:Like I remember being 26 and thinking like Whoa.
Speaker B:Like I can think for myself.
Speaker B:Like I don't have to do my.
Speaker B:And it's not like again, we live in a very.
Speaker A:Just.
Speaker B:We're very lucky to be in this country where it's like our hell is a 9 to 5 job that pays well and is cookie cutter.
Speaker B:And you, you know, it's like, sure, we're limited in our ability to create and, and you know, live free, but like we're doing free in terms of like what we love.
Speaker B:And you know, there's a lot of luxury here, but it was like, I just saw it as like a track.
Speaker B:It's like school, job promotion at job.
Speaker B:And I started like going to work and realizing like this is just kindergarten for adults.
Speaker B:Like the way that we have these little meetings and powwows and the way that every, you know, there's like a code of conduct, the way that everyone goes to the cafeteria with their little packed lunches, like, this is not, not doing it for me.
Speaker B:I don't like, there's, there's some restriction here that want to deviate from.
Speaker B:And by the way, I think it's a personality thing.
Speaker B:I always point to one of my best buddies who works for an oil company.
Speaker B:He's sort of gone up the ladder, Has a beautiful family, very.
Speaker B:He's like, dude, I love the corporate life.
Speaker B:I love the structure and I don't know how the hell you live with so much uncertainty and so like different strokes for different folks, right?
Speaker B:But anyway, I say all that to say it was about 26 when I'm like, I don't have to do this.
Speaker B:Like I can go try or just go out there and try and bring something new to the world.
Speaker B:And if I fail, and this is the important thing, the world doesn't end.
Speaker B:It's like you get back up and let's say worst case, you go right back where you were.
Speaker A:Right.
Speaker B:But I think it's because of ego and you know, this feeling like everyone has it together except you.
Speaker B:People are afraid to take risks.
Speaker B:And so that is probably where I'd start with the younger, you know, the kids, younger generations.
Speaker B:Like life is a game of trade offs and if you want the most beautiful things in life, you need to be willing to, you know, have stake in the game to take some risks, to do things that are scary.
Speaker B:If you live conservatively, you know, you'll have less downside, sure, but you'll have way less upside.
Speaker B:So you have to look at the world and ask yourself, what do I want from it?
Speaker B:Because the answer to that dictates how you live.
Speaker B:So that's it.
Speaker B:And by the way, I started posting these long videos on TikTok, which is, you know, generally a younger app in terms of demographics, and they're blowing up on there.
Speaker B:And that just really like, it makes me feel good.
Speaker B:Not because it's views for Eddie Pinero, but because I know, you know, I'm getting through.
Speaker B:Especially on a platform where it feels like the pendulum swinging back.
Speaker B:If you asked me three years ago, dude, victimhood was currency.
Speaker B:It's like, who can be the most victimized?
Speaker B:Who can get the most.
Speaker B:I'm so sorry you have it so bad.
Speaker B:Oh, life is so hard.
Speaker B:That on social media was the winner.
Speaker B:And it's like, I'm so happy to see us pulling away from that anecdotally.
Speaker B:Right.
Speaker B:So.
Speaker B:Amen.
Speaker A:The negativity I can't handle.
Speaker A:I mean, I will unfollow or pause.
Speaker A:And that's why, like, you know, I. I'm very careful on who I'm connected to because I, I don't.
Speaker A:If you're bringing negative energy, I don't want to be around it.
Speaker A:I just don't.
Speaker A:I got.
Speaker A:There's no, there's no place for that, you know, So I want to talk about marketing and branding because I built the majority of my companies using organic social media.
Speaker A:Now term paid organic.
Speaker A:Now I have a crew that I pay that we shoot organic content and then we post it, and that's how we build our business.
Speaker A:And I meet a lot of young.
Speaker A:I mentor a handful of young men and women in my community.
Speaker A:And I sit down and tell them the first thing is your website's gotta be dialed up, your Google.
Speaker A:My business has got to be dialed up.
Speaker A:I mean, you got to be ready for business.
Speaker A:But then you got to get on that dang camera, you got to get on that phone, and you got to post relentlessly and you got to put yourself out there and share your story.
Speaker A:Everybody's scared of it.
Speaker A:Not everybody.
Speaker A:Not everybody.
Speaker A:There are a lot of people that are just so scared of it.
Speaker B:Yeah.
Speaker A:And I don't know if you've ever felt that way.
Speaker A:I personally, I start off as a car salesman.
Speaker A:I mean, I'm not a. I mean, I'm not afraid to, you know, to talk about myself other.
Speaker A:So it was kind of natural for me, but it isn't natural for everybody.
Speaker A:So what would you say to that?
Speaker A:That young business owner, they've got a business, it's established, but they're just not using marketing.
Speaker A:They're not Using social.
Speaker A:They're not on the TikTok, the Instagrams, the Facebooks, the LinkedIn.
Speaker A:They're not.
Speaker A:What would you say to kind of kick them in the rear a little bit?
Speaker B:I would say it's adapt or die.
Speaker B:And it's a fallacy to believe that people pick up the phone and it's just natural and they're not second guessing it and they're not nervous.
Speaker B:Like confidence comes from like repetition and the truth that it took.
Speaker B:It was like six or seven years in before I even really showed my face on YouTube, right?
Speaker B:It's like I didn't want to and I didn't think I needed to to get the message apart across.
Speaker B:And I had a mentor at the time, say, look dude, two things.
Speaker B:Like, one, you're your world within everywhere.
Speaker B:No one's gonna hire your world within to speak.
Speaker B:No one wants to hang out with your world within.
Speaker B:It's Eddie Pinero and like step in front of the brand.
Speaker B:I was like, damn, okay.
Speaker B:And then also like the human component, show your face.
Speaker B:Like it's not just all quotes and you know, be part of the story you're telling.
Speaker B:And once I did that, I mean, dude, one to one correlation things, things skyrocketed and so there, there are a thousand percent is that piece.
Speaker B:And I tell all my friends, right, because they, you know, whether it's golfing or someone's got a new app and they're trying to, you know, I always say start posting because you have to because it's 20, 26 and that's where you connect with people.
Speaker B:But like in, in two weeks or a month or whatever the time frame is, you're going to feel like an imposter, you're gonna feel like a fraud, you're gonna feel like no one cares.
Speaker B:You're gonna feel like you suck at this and everyone else is good.
Speaker B:That's the resistance that you have to push through, period.
Speaker B:So it's, it's not part of the, like, it's not like it is the game entirely.
Speaker B:Can you continuously throw yourself out there and evolve?
Speaker A:You said imposter because you're Eddie.
Speaker A:You're so right on this because we all, we all went through it.
Speaker A:We all did.
Speaker A:I remember one of scent dealer services was, I mean we had like less than 10 accounts.
Speaker A:But you know, I'm making ourselves look like we have hundreds online and showing up every day big and Adam Marburger, CEO of a Citadel.
Speaker A:And I felt sometimes like, God, am I selling a bunch of crap here?
Speaker A:Like, am I Worthy.
Speaker A:I'm not.
Speaker A:You would second guess it.
Speaker A:We all went through it.
Speaker B:Yep.
Speaker A:So.
Speaker A:So my young folks out there, listen, it's part of the game.
Speaker A:And you know what?
Speaker A:I, I kind of don't like the term fake it till you make it.
Speaker A:But you kind of have to at some level.
Speaker A:I mean, you gotta, you gotta show up and show well and grind and do the push ups and then eventually, you know, you're gonna be built, you know, so I.
Speaker A:You talked about a minute ago, well, nobody's gonna hire you to speak, Eddie, if, If it's just your world within in.
Speaker A:So how did it feel after your.
Speaker A:I don't know how many.
Speaker A:I think you've done.
Speaker A:How many TED Talks have you done?
Speaker A:I don't know if it was the one or have you done multiple One TED Talk?
Speaker B:Yep.
Speaker A:Okay.
Speaker A:How did it feel A, getting invited to do that and B, what did it feel like after?
Speaker A:Because that's.
Speaker A:I will tell you, I'm going to put it out in the world now.
Speaker A:It's a goal of mine.
Speaker A:That's a dream.
Speaker A:It's a bucket list.
Speaker A:I haven't, I haven't been there yet.
Speaker A:I haven't done that yet.
Speaker A:And I'm going to.
Speaker A:So, Eddie, hold me accountable.
Speaker A:So what did it, what was that like?
Speaker A:I just want to know.
Speaker B:You know, it's.
Speaker B:This is probably not going to be the answer you expect, right?
Speaker B:It's that sort of push pull where like I grew on YouTube quicker than I grew on stage.
Speaker B:Right.
Speaker B:And so it's like it was hitting a certain amount of numbers and impacting people online.
Speaker B:And because of that, I mean, that is the best marketing there is, right?
Speaker B:Adding value to someone.
Speaker B:They go, oh, I want more of what this guy's talking about.
Speaker B:And so it's a totally different game on stage.
Speaker B:Communicating, looking people in the eyes, you know, taking them on an emotive journey.
Speaker B:And so I look at that TED Talk and it was so early in my career that I'm like, man, I just, I would do it so differently, you know, just way too animated.
Speaker B:But that's me being a critic.
Speaker B:Like, the beauty is it was an amazing experience.
Speaker B:I met incredible people.
Speaker B:It sort of sprung me to the next thing and was incredibly valuable.
Speaker B:But there are plenty of talks since then that like, you know, from a nostalgia standpoint, I value more.
Speaker A:Yeah, yeah, yeah, that makes sense.
Speaker A:I mean, because.
Speaker A:Yeah, I mean because your YouTube channel blew it.
Speaker A:Definitely.
Speaker A:It was moving in numbers quickly from what, I mean, when I started following it to like 24 months later.
Speaker A:It's like, oh, what?
Speaker A:You're blowing up.
Speaker A:And you know, so out of the things you do, like, how do you, how do you manage it all?
Speaker A:Like, you, you've got the podcast, you've got your new apparel company, you've got your speaking business, you do crazy ultra marathons and rucks.
Speaker A:How do you manage it all?
Speaker A:Like, do you have an assistant that has you structured and dialed in or are you just that damn good?
Speaker B:As simple as a calendar for me, you know, I, I have help on, you know, the social media management side of things.
Speaker B:I've helped with editing now.
Speaker B:But yeah, in terms of my day.
Speaker B:No, I just.
Speaker B:And it's, it's, I'm a big fan of Less is More.
Speaker B:I'll never forget.
Speaker B:And I know he's kind of gone off the rails a little bit, but I saw an article from Ryan Holiday way back in the day or he just talked about saying no to things.
Speaker B:And like, it's so true if there's one meeting you don't want to have and you're not excited about and it's at 3:30 in the afternoon, like it's sitting in the back of your head all day.
Speaker B:And so for me, like a, you know what I'm talking about.
Speaker B:It's like, yes, it's removing that stuff as much as possible.
Speaker B:And I, my sweet spot, my happy place place is creating.
Speaker B:And so I try and, you know, have as much of my day available to do that as possible and then sprinkle, you know, the other stuff on top.
Speaker A:Yeah.
Speaker A:And that's, that's, that's good stuff to even bring up.
Speaker A:Because saying no over the last 24 months, I've gotten a lot better at it because I'm a people pleaser.
Speaker A:I, I just want, I like to make people happy.
Speaker A:I like to, I love to say yes to things.
Speaker B:Things.
Speaker A:But then as your businesses grow, your responsibilities grow.
Speaker A:You can't physically say yes to everything, otherwise you can't run your business.
Speaker A:I've learned to use that word no.
Speaker A:But I sure as heck have a hard time saying no to the young business folks in my community.
Speaker A:If somebody reaches out to me and they want me to look at their business, they want help.
Speaker A:As long as they meet me and I'm staring at the coffee shop, I'm a little.
Speaker A:There's a coffee shop next to my office.
Speaker A:As long as you're willing to come there, I'm gonna help you.
Speaker A:So the younger generation, it's everything.
Speaker A:They're our future, you know, so I'm Gonna put you on the spot one last time.
Speaker A:I got to know what does Eddie Panero, what's your legacy?
Speaker A:What do you want to be known for?
Speaker B:I think as simple as, like making the world a little better than how I found it.
Speaker B:I and it.
Speaker B:And that seems like, I don't know, like, I have put so much thought into that question that the answer seems almost underwhelming, you know, but it's like, how do you measure impact?
Speaker B:I don't know.
Speaker B:I just know that I want to, you know, serve in a way that makes me excited to get up in the morning and helps others.
Speaker B:And so at the end of the day, if that's accomplished, that's a, that's a W for me.
Speaker B:It used to be if you ask again, like if you asked me five years ago, subscribers, you know, monetary, you know, benchmarks and all this, now it's like, be around good people, do what you love, you know, make the world a better place.
Speaker A:I love that.
Speaker A:Yeah, I love that.
Speaker A:So how can folks follow you?
Speaker A:What are the best areas?
Speaker A:I know we're on Spotify, but what is the best way to link up with you?
Speaker A:Find your stuff, order some apparel, all those things.
Speaker A:If you could drop that in there, that'd be great.
Speaker B:Yeah.
Speaker B:All right, so I'll give three different answers to this.
Speaker B:So the long form content, like if you're interested in podcasting, while you're walking, running, working out, thinking, whatever, YouTube or Spotify, the podcast is your world within.
Speaker B:If you want to shoot me a dm, say what's up or ask a question, anything like that, very responsive on Instagram.
Speaker B:And that's your world within as well.
Speaker B:Eddie Panero is the handle, but you can put your world within as well.
Speaker B:And then for the apparel, it's AGNS Lifestyle stands for Always Grateful, never satisfied.
Speaker A:Yeah, I love it.
Speaker A:Well, I appreciate you for just taking the time.
Speaker A:I, you know, I unfortunately couldn't connect in Scottsdale.
Speaker A:I'll be back sooner than later.
Speaker A:Hopefully you're in town.
Speaker A:But I really appreciate it.
Speaker A:You know, you've really, and I'm going to say this sincerely, like, I know I've told you this in the past, but I mean, I mean it.
Speaker A:You helped me in a time that I needed most and it's amazing out there how many people listening.
Speaker A:There's somebody out there waiting to help you right now.
Speaker A:You just got to be willing to look.
Speaker A:You just got to be willing to look for it because the answers a lot of times are right in front of us.
Speaker A:But we spend a lot of our lives with our eyes closed or distracted.
Speaker A:I want to deeply thank you, Eddie, if you would stay, stay in the studio for a few minutes.
Speaker A:I want to talk to you about some off air real quick.
Speaker A:And for those that just tuned into another episode of Humans that Build, hopefully you got as much value out of this as I did.
Speaker A:I highly, highly recommend you follow Eddie on socials.
Speaker A:Follow his stuff.
Speaker A:It will help you.
Speaker A:And we'll see you next time on Humans that Build.
Speaker B:Thanks, Adam.
Speaker A:Humans that Build.
Speaker A:Real people, real work.
Speaker A:See you next time.
